Digital Strategy Blog


The Clockwork Blog digital strategy blog. Make a better business website with articles, downloads and videos about digital, marketing and content strategy for your online business. 

1 Thing This Week: master ideal image sizes

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1 Thing This Week: master ideal image sizes

1 thing this week - one, 15-minute task that any business can implement to help strengthen their digital strategy, reinforce their brand, and ensure things they're doing online are as sustainable, manageable and profitable as possible. This week, you've claimed your Google My Business account.

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May 4: the best I've read this week

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May 4: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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1 Thing This Week: claim your Google My Business

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1 Thing This Week: claim your Google My Business

1 thing this week - one, 15-minute task that any business can implement to help strengthen their digital strategy, reinforce their brand, and ensure things they're doing online are as sustainable, manageable and profitable as possible. This week, you've claimed your Google My Business account.

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April 13: the best I've read this week

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April 13: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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April 6: the best I've read this week

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April 6: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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March 30: the best I've read this week

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March 30: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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1 Thing This Week: prune & polish social

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1 Thing This Week: prune & polish social

1 thing this week - one, 15-minute task that any business can implement to help strengthen their digital strategy, reinforce their brand, and ensure things they're doing online are as sustainable, manageable and profitable as possible. This week, make sure all your social media accounts are flying the company flag. 

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New event: SEO (Search Engine Optimization) for total beginners

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New event: SEO (Search Engine Optimization) for total beginners

On April 4, 2018 in Barcelona, I'll host a workshop for entrepreneurs and small business owners that are unfamiliar with SEO and why it's important for your business. SEO is essential for being seen on the internet, and isn't half as scary as it seems. Come to this interactive workshop and I'll show you why!

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March 23: the best I've read this week

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March 23: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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New event: Social Media and Your Business

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New event: Social Media and Your Business

On March 19, 2018 in Barcelona, I'll host a social media workshop for ambitious entrepreneurs. We'll help you grow the skills to know what social networks to use and, more importantly, how to use them to grow your business.

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New event: Online Strategy for Ambitious Entrepreneurs

New event: Online Strategy for Ambitious Entrepreneurs

On March 5, 2018 in Barcelona, I'll host a digital strategy workshop for ambitious female entrepreneurs. It will help you across your website, blog, social media and content marketing, and will make your entrepreneurial life so much easier!

The difference between a news page and a company blog

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The difference between a news page and a company blog

If you have a company news page or website events page lurking on your website, you need to take a look at what it contains and why it's there. Many websites have news pages that are completely empty, or full of blog posts. If yours is too, I tell you why it needs to change!

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7 things to do today that will supercharge your blog in 2018

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7 things to do today that will supercharge your blog in 2018

The best way to really get your business blog working for your business is to approach it with strategy, goals and planning. But let's be real, we don't always have the time or effort levels needed. Instead, here are 7 solid tips that will take any blog - great or average - and help increase page views, authority, and conversions. 

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How to write awesome "about us" pages

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How to write awesome "about us" pages

One of the most important pages on the website of any business, the About page is simple and complex at the same time. There's some great advice out there about how to write about us pages, though, so I've rounded up some of the best, while also giving you 5 tips to make your exisiting About page even better. 

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Your business blog is doomed to fail

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Your business blog is doomed to fail

Your blog must occupy a central place in your digital strategy. Also, you have to have a digital strategy. And to have a strategy, you need goals. Having a blog strategy is complicated, but it's what's going to put you ahead of your competition

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18 awesome tools that will instantly improve your writing

18 awesome tools that will instantly improve your writing

One of the biggest problems I see with blogs is subpar writing, grammar, and style. You know what? It's an easy issue to fix. There are free and paid tools all over the internet with only one goal in mind - to help you improve your writing skills, so you can become a better blogger. I take a look at 18 of the best tools I've found (some are on my must-have list), so you can choose one to take your blogging skills to the next level.

How freelancers find great images for their content projects

How freelancers find great images for their content projects

Need images to use on your website or blog, or do you need them to complete client projects and paid jobs? Don't worry, the internet is full of images that meet any brief and any budget. This infographic points you in the right direction, and gives you a few pro tips that I've learned the hard way!

Blogging basics: Wordpress post settings for beginners

Blogging basics: Wordpress post settings for beginners

Wordpress Post Settings for beginners. Post Settings hide lots of options but get to grips with them if you want to become a confident blogger. More options, tags, and featured images should be your focus, but we're taking a look at everything hiding behind the post settings menu.

Blog post SEO for non-technical bloggers

Blog post SEO for non-technical bloggers

Today we introduce non-techie, beginner bloggers to the concept of SEO, how it relates to their website and how to go about learning more about an intimidating, but really, really useful topic. We finish up by giving you a few easy SEO for non-technical bloggers tips that you can start to use right away in your next blog post.