Digital Strategy Blog


The Clockwork Blog digital strategy blog. Make a better business website with articles, downloads and videos about digital, marketing and content strategy for your online business. 

Blog post SEO for non-technical bloggers

Blog post SEO for non-technical bloggers

Today we introduce non-techie, beginner bloggers to the concept of SEO, how it relates to their website and how to go about learning more about an intimidating, but really, really useful topic. We finish up by giving you a few easy SEO for non-technical bloggers tips that you can start to use right away in your next blog post.

19 great places to get free images for your blog

19 great places to get free images for your blog

It's never been easier to find great free images for your blog, but with stock photo sites at ten a penny, it can be hard to know where to start. Today, we run through 19 sites that are great for stock photos - some old favorites, some new players and even a few specialist ones for all you niche bloggers out there.

Why your blog isn't bringing in new business

Why your blog isn't bringing in new business

Blog conversion rates cause businesses an awful lot of worry. Even if your blog traffic is healthy, if those visits don't convert into business goals, they're useless. We take a look at some conversion rate solutions, and some blog health situations that might apply to your blog. 

Clockwork Blog and Our Plans for 2017

Clockwork Blog and Our Plans for 2017

The summer saw the birth of Clockwork Blog Digital Agency. This article takes a look at what has changed, what we do, and what's in store for the rest of 2017 in terms of products, new courses, and blogging masterclasses. 

5 things every online image needs

5 things every online image needs

When you put an image online, it's likely to get lost in a vast ocean of online images. Make sure your images - whether in a blog post, website page or social media update - have the best chance of making an impact by following these 5 rules every time you put an image online. 

How to get people to read your blog

How to get people to read your blog

Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.

Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.

Thinking of starting a business blog? Wait!

Thinking of starting a business blog? Wait!

Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to starting a business blog if you decide it's not for you.

How to create a blogging strategy that drives growth

How to create a blogging strategy that drives growth

Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.

5 simple steps to excellent blogging goals

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5 simple steps to excellent blogging goals

Great blogging goals will make the difference between your blog being a total waste of time or a powerful marketing tool for your business. People often find goal setting for business blogs quite difficult, which is why I've written this article. Follow 5 simple steps, and actionable, powerful goals will be yours!

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Sharing your content without spamming your audience

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Sharing your content without spamming your audience

I tell my clients that they need to promote their content hard, repeatedly and strategically. When you're new to promotion, however, you might worry that all this self-promotion can come across a bit spammy. I don't think that's something you have to worry about, though, and I'll tell you why today.

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Sharing Blog Posts: Is Social Media Worth Your Time?

Sharing Blog Posts: Is Social Media Worth Your Time?

Using social media for most of the sharing and promotion of your blog posts? Are you seeing great results? Most people don't - we take a look at what's going on and how you can improve the return you get from sharing blog posts and other content on social media.

How to make the most of your outsourced content

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How to make the most of your outsourced content

In content marketing, there's no such thing as published and done. Here are five great tips on how to get more value, lifespan, and quality out of your outsourced content. Whether you're outsourcing the writing, editing, graphics or something else, there'll be a tip you can apply to your own business today.

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This is why your blog sucks!

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This is why your blog sucks!

Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!

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How freelancers find great images

How freelancers find great images

Need to find some great imags to use on your website, blog, online shop or social media? You've got lots of options available to you and today, we take a look at them. Remember, some are going to work better than others, depending on your business, so take a look and figure out what's going to work best for your online images.