The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

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blogging basics

How to actually write the posts you plan

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How to actually write the posts you plan

Really want to keep that blog updated, but find you have no time to write? Almost all businesses want more time to blog, and it’s an essential job. Google loves fresh blog content, which means you have to be scheduling time to write on a really frequent basis. So why isn’t it happening?

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18 awesome tools that will instantly improve your writing

18 awesome tools that will instantly improve your writing

One of the biggest problems I see with blogs is subpar writing, grammar, and style. You know what? It's an easy issue to fix. There are free and paid tools all over the internet with only one goal in mind - to help you improve your writing skills, so you can become a better blogger. I take a look at 18 of the best tools I've found (some are on my must-have list), so you can choose one to take your blogging skills to the next level.

Blogging basics: Wordpress post settings for beginners

Blogging basics: Wordpress post settings for beginners

Wordpress Post Settings for beginners. Post Settings hide lots of options but get to grips with them if you want to become a confident blogger. More options, tags, and featured images should be your focus, but we're taking a look at everything hiding behind the post settings menu.

Blog post SEO for non-technical bloggers

Blog post SEO for non-technical bloggers

Today we introduce non-techie, beginner bloggers to the concept of SEO, how it relates to their website and how to go about learning more about an intimidating, but really, really useful topic. We finish up by giving you a few easy SEO for non-technical bloggers tips that you can start to use right away in your next blog post.

19 great places to get free images for your blog

19 great places to get free images for your blog

It's never been easier to find great free images for your blog, but with stock photo sites at ten a penny, it can be hard to know where to start. Today, we run through 19 sites that are great for stock photos - some old favorites, some new players and even a few specialist ones for all you niche bloggers out there.

5 things every online image needs

5 things every online image needs

When you put an image online, it's likely to get lost in a vast ocean of online images. Make sure your images - whether in a blog post, website page or social media update - have the best chance of making an impact by following these 5 rules every time you put an image online. 

Thinking of starting a business blog? Wait!

Thinking of starting a business blog? Wait!

Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to starting a business blog if you decide it's not for you.

How to create a blogging strategy that drives growth

How to create a blogging strategy that drives growth

Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.

5 simple steps to excellent blogging goals

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5 simple steps to excellent blogging goals

Great blogging goals will make the difference between your blog being a total waste of time or a powerful marketing tool for your business. People often find goal setting for business blogs quite difficult, which is why I've written this article. Follow 5 simple steps, and actionable, powerful goals will be yours!

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Sharing your content without spamming your audience

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Sharing your content without spamming your audience

I tell my clients that they need to promote their content hard, repeatedly and strategically. When you're new to promotion, however, you might worry that all this self-promotion can come across a bit spammy. I don't think that's something you have to worry about, though, and I'll tell you why today.

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Sharing Blog Posts: Is Social Media Worth Your Time?

Sharing Blog Posts: Is Social Media Worth Your Time?

Using social media for most of the sharing and promotion of your blog posts? Are you seeing great results? Most people don't - we take a look at what's going on and how you can improve the return you get from sharing blog posts and other content on social media.

This is why your blog sucks!

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This is why your blog sucks!

Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!

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