The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

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7 things to do today that will supercharge your blog in 2018

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7 things to do today that will supercharge your blog in 2018

The best way to really get your business blog working for your business is to approach it with strategy, goals and planning. But let's be real, we don't always have the time or effort levels needed. Instead, here are 7 solid tips that will take any blog - great or average - and help increase page views, authority, and conversions. 

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Your business blog is doomed to fail

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Your business blog is doomed to fail

Your blog must occupy a central place in your digital strategy. Also, you have to have a digital strategy. And to have a strategy, you need goals. Having a blog strategy is complicated, but it's what's going to put you ahead of your competition

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Why your blog isn't bringing in new business

Why your blog isn't bringing in new business

Blog conversion rates cause businesses an awful lot of worry. Even if your blog traffic is healthy, if those visits don't convert into business goals, they're useless. We take a look at some conversion rate solutions, and some blog health situations that might apply to your blog. 

How to get people to read your blog

How to get people to read your blog

Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.

Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.

How to make the most of your outsourced content

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How to make the most of your outsourced content

In content marketing, there's no such thing as published and done. Here are five great tips on how to get more value, lifespan, and quality out of your outsourced content. Whether you're outsourcing the writing, editing, graphics or something else, there'll be a tip you can apply to your own business today.

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