The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

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social media basics

18 awesome tools that will instantly improve your writing

18 awesome tools that will instantly improve your writing

One of the biggest problems I see with blogs is subpar writing, grammar, and style. You know what? It's an easy issue to fix. There are free and paid tools all over the internet with only one goal in mind - to help you improve your writing skills, so you can become a better blogger. I take a look at 18 of the best tools I've found (some are on my must-have list), so you can choose one to take your blogging skills to the next level.

5 things every online image needs

5 things every online image needs

When you put an image online, it's likely to get lost in a vast ocean of online images. Make sure your images - whether in a blog post, website page or social media update - have the best chance of making an impact by following these 5 rules every time you put an image online. 

Sharing your content without spamming your audience

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Sharing your content without spamming your audience

I tell my clients that they need to promote their content hard, repeatedly and strategically. When you're new to promotion, however, you might worry that all this self-promotion can come across a bit spammy. I don't think that's something you have to worry about, though, and I'll tell you why today.

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How freelancers find great images

How freelancers find great images

Need to find some great imags to use on your website, blog, online shop or social media? You've got lots of options available to you and today, we take a look at them. Remember, some are going to work better than others, depending on your business, so take a look and figure out what's going to work best for your online images.