The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

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website basics

The difference between a news page and a company blog

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The difference between a news page and a company blog

If you have a company news page or website events page lurking on your website, you need to take a look at what it contains and why it's there. Many websites have news pages that are completely empty, or full of blog posts. If yours is too, I tell you why it needs to change!

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How to write awesome "about us" pages

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How to write awesome "about us" pages

One of the most important pages on the website of any business, the About page is simple and complex at the same time. There's some great advice out there about how to write about us pages, though, so I've rounded up some of the best, while also giving you 5 tips to make your exisiting About page even better. 

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18 awesome tools that will instantly improve your writing

18 awesome tools that will instantly improve your writing

One of the biggest problems I see with blogs is subpar writing, grammar, and style. You know what? It's an easy issue to fix. There are free and paid tools all over the internet with only one goal in mind - to help you improve your writing skills, so you can become a better blogger. I take a look at 18 of the best tools I've found (some are on my must-have list), so you can choose one to take your blogging skills to the next level.

Blogging basics: Wordpress post settings for beginners

Blogging basics: Wordpress post settings for beginners

Wordpress Post Settings for beginners. Post Settings hide lots of options but get to grips with them if you want to become a confident blogger. More options, tags, and featured images should be your focus, but we're taking a look at everything hiding behind the post settings menu.

19 great places to get free images for your blog

19 great places to get free images for your blog

It's never been easier to find great free images for your blog, but with stock photo sites at ten a penny, it can be hard to know where to start. Today, we run through 19 sites that are great for stock photos - some old favorites, some new players and even a few specialist ones for all you niche bloggers out there.

5 things every online image needs

5 things every online image needs

When you put an image online, it's likely to get lost in a vast ocean of online images. Make sure your images - whether in a blog post, website page or social media update - have the best chance of making an impact by following these 5 rules every time you put an image online. 

How freelancers find great images

How freelancers find great images

Need to find some great imags to use on your website, blog, online shop or social media? You've got lots of options available to you and today, we take a look at them. Remember, some are going to work better than others, depending on your business, so take a look and figure out what's going to work best for your online images.