The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

Viewing entries tagged
blogging

April 6: the best I've read this week

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April 6: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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The difference between a news page and a company blog

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The difference between a news page and a company blog

If you have a company news page or website events page lurking on your website, you need to take a look at what it contains and why it's there. Many websites have news pages that are completely empty, or full of blog posts. If yours is too, I tell you why it needs to change!

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7 things to do today that will supercharge your blog in 2018

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7 things to do today that will supercharge your blog in 2018

The best way to really get your business blog working for your business is to approach it with strategy, goals and planning. But let's be real, we don't always have the time or effort levels needed. Instead, here are 7 solid tips that will take any blog - great or average - and help increase page views, authority, and conversions. 

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Your business blog is doomed to fail

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Your business blog is doomed to fail

Your blog must occupy a central place in your digital strategy. Also, you have to have a digital strategy. And to have a strategy, you need goals. Having a blog strategy is complicated, but it's what's going to put you ahead of your competition

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18 awesome tools that will instantly improve your writing

18 awesome tools that will instantly improve your writing

One of the biggest problems I see with blogs is subpar writing, grammar, and style. You know what? It's an easy issue to fix. There are free and paid tools all over the internet with only one goal in mind - to help you improve your writing skills, so you can become a better blogger. I take a look at 18 of the best tools I've found (some are on my must-have list), so you can choose one to take your blogging skills to the next level.

Blogging basics: Wordpress post settings for beginners

Blogging basics: Wordpress post settings for beginners

Wordpress Post Settings for beginners. Post Settings hide lots of options but get to grips with them if you want to become a confident blogger. More options, tags, and featured images should be your focus, but we're taking a look at everything hiding behind the post settings menu.

Blog post SEO for non-technical bloggers

Blog post SEO for non-technical bloggers

Today we introduce non-techie, beginner bloggers to the concept of SEO, how it relates to their website and how to go about learning more about an intimidating, but really, really useful topic. We finish up by giving you a few easy SEO for non-technical bloggers tips that you can start to use right away in your next blog post.

19 great places to get free images for your blog

19 great places to get free images for your blog

It's never been easier to find great free images for your blog, but with stock photo sites at ten a penny, it can be hard to know where to start. Today, we run through 19 sites that are great for stock photos - some old favorites, some new players and even a few specialist ones for all you niche bloggers out there.

Why your blog isn't bringing in new business

Why your blog isn't bringing in new business

Blog conversion rates cause businesses an awful lot of worry. Even if your blog traffic is healthy, if those visits don't convert into business goals, they're useless. We take a look at some conversion rate solutions, and some blog health situations that might apply to your blog. 

5 things every online image needs

5 things every online image needs

When you put an image online, it's likely to get lost in a vast ocean of online images. Make sure your images - whether in a blog post, website page or social media update - have the best chance of making an impact by following these 5 rules every time you put an image online. 

How to get people to read your blog

How to get people to read your blog

Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.

Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.

Thinking of starting a business blog? Wait!

Thinking of starting a business blog? Wait!

Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to starting a business blog if you decide it's not for you.

How to create a blogging strategy that drives growth

How to create a blogging strategy that drives growth

Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.

5 simple steps to excellent blogging goals

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5 simple steps to excellent blogging goals

Great blogging goals will make the difference between your blog being a total waste of time or a powerful marketing tool for your business. People often find goal setting for business blogs quite difficult, which is why I've written this article. Follow 5 simple steps, and actionable, powerful goals will be yours!

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How to make the most of your outsourced content

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How to make the most of your outsourced content

In content marketing, there's no such thing as published and done. Here are five great tips on how to get more value, lifespan, and quality out of your outsourced content. Whether you're outsourcing the writing, editing, graphics or something else, there'll be a tip you can apply to your own business today.

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This is why your blog sucks!

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This is why your blog sucks!

Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!

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