The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!
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If you have a company news page or website events page lurking on your website, you need to take a look at what it contains and why it's there. Many websites have news pages that are completely empty, or full of blog posts. If yours is too, I tell you why it needs to change!
The best way to really get your business blog working for your business is to approach it with strategy, goals and planning. But let's be real, we don't always have the time or effort levels needed. Instead, here are 7 solid tips that will take any blog - great or average - and help increase page views, authority, and conversions.
Your blog must occupy a central place in your digital strategy. Also, you have to have a digital strategy. And to have a strategy, you need goals. Having a blog strategy is complicated, but it's what's going to put you ahead of your competition
If you have a new blog, one of your first tasks will be adding a new blog post on Wordpress. It not hard, but you should know how to do it properly. Start by opening Wordpress. You should see options on the left, and "First blog post" on the right.
One of the biggest problems I see with blogs is subpar writing, grammar, and style. You know what? It's an easy issue to fix. There are free and paid tools all over the internet with only one goal in mind - to help you improve your writing skills, so you can become a better blogger. I take a look at 18 of the best tools I've found (some are on my must-have list), so you can choose one to take your blogging skills to the next level.
Wordpress Post Settings for beginners. Post Settings hide lots of options but get to grips with them if you want to become a confident blogger. More options, tags, and featured images should be your focus, but we're taking a look at everything hiding behind the post settings menu.
Today we introduce non-techie, beginner bloggers to the concept of SEO, how it relates to their website and how to go about learning more about an intimidating, but really, really useful topic. We finish up by giving you a few easy SEO for non-technical bloggers tips that you can start to use right away in your next blog post.
It's never been easier to find great free images for your blog, but with stock photo sites at ten a penny, it can be hard to know where to start. Today, we run through 19 sites that are great for stock photos - some old favorites, some new players and even a few specialist ones for all you niche bloggers out there.
Blog conversion rates cause businesses an awful lot of worry. Even if your blog traffic is healthy, if those visits don't convert into business goals, they're useless. We take a look at some conversion rate solutions, and some blog health situations that might apply to your blog.
When you put an image online, it's likely to get lost in a vast ocean of online images. Make sure your images - whether in a blog post, website page or social media update - have the best chance of making an impact by following these 5 rules every time you put an image online.
Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.
Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.
Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to starting a business blog if you decide it's not for you.
Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.
Great blogging goals will make the difference between your blog being a total waste of time or a powerful marketing tool for your business. People often find goal setting for business blogs quite difficult, which is why I've written this article. Follow 5 simple steps, and actionable, powerful goals will be yours!
In content marketing, there's no such thing as published and done. Here are five great tips on how to get more value, lifespan, and quality out of your outsourced content. Whether you're outsourcing the writing, editing, graphics or something else, there'll be a tip you can apply to your own business today.
Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!
Piktochart has provided you with pretty much everything you need to create a content calendar. Get it now, but heed my words of warning first!