The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

Viewing entries tagged
content marketing

May 4: the best I've read this week

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May 4: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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April 13: the best I've read this week

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April 13: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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April 6: the best I've read this week

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April 6: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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March 30: the best I've read this week

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March 30: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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March 23: the best I've read this week

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March 23: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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Your business blog is doomed to fail

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Your business blog is doomed to fail

Your blog must occupy a central place in your digital strategy. Also, you have to have a digital strategy. And to have a strategy, you need goals. Having a blog strategy is complicated, but it's what's going to put you ahead of your competition

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Blogging basics: Wordpress post settings for beginners

Blogging basics: Wordpress post settings for beginners

Wordpress Post Settings for beginners. Post Settings hide lots of options but get to grips with them if you want to become a confident blogger. More options, tags, and featured images should be your focus, but we're taking a look at everything hiding behind the post settings menu.

Blog post SEO for non-technical bloggers

Blog post SEO for non-technical bloggers

Today we introduce non-techie, beginner bloggers to the concept of SEO, how it relates to their website and how to go about learning more about an intimidating, but really, really useful topic. We finish up by giving you a few easy SEO for non-technical bloggers tips that you can start to use right away in your next blog post.

19 great places to get free images for your blog

19 great places to get free images for your blog

It's never been easier to find great free images for your blog, but with stock photo sites at ten a penny, it can be hard to know where to start. Today, we run through 19 sites that are great for stock photos - some old favorites, some new players and even a few specialist ones for all you niche bloggers out there.

How to get people to read your blog

How to get people to read your blog

Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.

Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.

Thinking of starting a business blog? Wait!

Thinking of starting a business blog? Wait!

Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to starting a business blog if you decide it's not for you.

Sharing your content without spamming your audience

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Sharing your content without spamming your audience

I tell my clients that they need to promote their content hard, repeatedly and strategically. When you're new to promotion, however, you might worry that all this self-promotion can come across a bit spammy. I don't think that's something you have to worry about, though, and I'll tell you why today.

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Sharing Blog Posts: Is Social Media Worth Your Time?

Sharing Blog Posts: Is Social Media Worth Your Time?

Using social media for most of the sharing and promotion of your blog posts? Are you seeing great results? Most people don't - we take a look at what's going on and how you can improve the return you get from sharing blog posts and other content on social media.