The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

Viewing entries tagged
social media

May 4: the best I've read this week

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May 4: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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1 Thing This Week: prune & polish social

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1 Thing This Week: prune & polish social

1 thing this week - one, 15-minute task that any business can implement to help strengthen their digital strategy, reinforce their brand, and ensure things they're doing online are as sustainable, manageable and profitable as possible. This week, make sure all your social media accounts are flying the company flag. 

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How to write awesome "about us" pages

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How to write awesome "about us" pages

One of the most important pages on the website of any business, the About page is simple and complex at the same time. There's some great advice out there about how to write about us pages, though, so I've rounded up some of the best, while also giving you 5 tips to make your exisiting About page even better. 

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Sharing your content without spamming your audience

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Sharing your content without spamming your audience

I tell my clients that they need to promote their content hard, repeatedly and strategically. When you're new to promotion, however, you might worry that all this self-promotion can come across a bit spammy. I don't think that's something you have to worry about, though, and I'll tell you why today.

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Sharing Blog Posts: Is Social Media Worth Your Time?

Sharing Blog Posts: Is Social Media Worth Your Time?

Using social media for most of the sharing and promotion of your blog posts? Are you seeing great results? Most people don't - we take a look at what's going on and how you can improve the return you get from sharing blog posts and other content on social media.