The Optimized Blog


The Clockwork Blog. Helping you help your business blog to reach its full potential.

Viewing entries tagged
strategy

April 13: the best I've read this week

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April 13: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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March 30: the best I've read this week

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March 30: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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New event: SEO (Search Engine Optimization) for total beginners

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New event: SEO (Search Engine Optimization) for total beginners

On April 4, 2018 in Barcelona, I'll host a workshop for entrepreneurs and small business owners that are unfamiliar with SEO and why it's important for your business. SEO is essential for being seen on the internet, and isn't half as scary as it seems. Come to this interactive workshop and I'll show you why!

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March 23: the best I've read this week

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March 23: the best I've read this week

The best I've read this week, a weekly wrap up of the best, most useful and most actionable articles and videos I've come across this week, shared so you can start implementing the best digital strategy tips, tricks and methods!

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New event: Social Media and Your Business

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New event: Social Media and Your Business

On March 19, 2018 in Barcelona, I'll host a social media workshop for ambitious entrepreneurs. We'll help you grow the skills to know what social networks to use and, more importantly, how to use them to grow your business.

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New event: Online Strategy for Ambitious Entrepreneurs

New event: Online Strategy for Ambitious Entrepreneurs

On March 5, 2018 in Barcelona, I'll host a digital strategy workshop for ambitious female entrepreneurs. It will help you across your website, blog, social media and content marketing, and will make your entrepreneurial life so much easier!

The difference between a news page and a company blog

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The difference between a news page and a company blog

If you have a company news page or website events page lurking on your website, you need to take a look at what it contains and why it's there. Many websites have news pages that are completely empty, or full of blog posts. If yours is too, I tell you why it needs to change!

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How to write awesome "about us" pages

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How to write awesome "about us" pages

One of the most important pages on the website of any business, the About page is simple and complex at the same time. There's some great advice out there about how to write about us pages, though, so I've rounded up some of the best, while also giving you 5 tips to make your exisiting About page even better. 

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Your business blog is doomed to fail

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Your business blog is doomed to fail

Your blog must occupy a central place in your digital strategy. Also, you have to have a digital strategy. And to have a strategy, you need goals. Having a blog strategy is complicated, but it's what's going to put you ahead of your competition

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