April 6: the best I've read this week

The best I've read this week

A short week punctuated by equal amounts of worry about Facebook and GDPR! It's also been a fruitful week for helpful articles, so, without further ado, I give you 4 of the best I've read this week!

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Links for the week of April 6th, 2018

7 ways to increase mobile engagement

Google Analytics will tell you quickly enough if your visitors prefer mobile or desktop, and if you're like many businesses, it will be the former. Remember, increasing engagement helps increase most things, from sales and leads to SEO and conversion.

A Quick Primer on Google's Search Engine Results Page (SERP)

A highlight of my week was my SEO for Total Beginners workshop that I held on Wednesday. One of the first things I dealt with was helping people find their way around a search page. For those of you who missed it, here's Hubspot's (very good) article on the subject. 

How to Use Visual Elements to Enhance Your Blog Post’s Engagement

Have a blog? Using visual elements will help increase both engagement and conversion, and this article shows you several ways of doing that that are accessible to all kinds of businesses and bloggers. Blogs are hard work, so if you're putting in the effort, you HAVE to maximize chances to improve the result.

5 SMART Goal Examples That'll Make You a Better Marketer

I LOVE me some SMART goals! This is a great article that provides you with practical, solid examples for you to be inspired and guided. Remember, even though these examples are specific to marketing, you can use the concept of SMART goals anywhere, from your personal life, to you sales process.