The best I've read this week
Welcome to a new series where I round up the best and most useful articles and videos I've seen in the last week.
As organic reach drops across many of the major social networks (not to mention the hoards leaving Facebook after the Cambridge Analytica scandal!), I've realized that many of the Clockwork Blog community just aren't seeing what I think is the best of what I'm sharing.
So on Friday, I'm going to summarize 4 or 5 of the best, most actionable, most useful articles I've found in the preceding week. I hope they're really useful to you, and if you think somebody else would appreciate them, pass them along!
Links for the week of March 23rd, 2018
A quick checklist so you can cross check that the content you're producing is actually the most likely to resonate with your target audience.
Although it makes me want to burst into terrible song, international SEO is a major concern for those of you hoping to reach customers across countries or linguistic divides. Here's a deeper dive to give you some pointers,
Again with a handy infographic (don't knock them! They're great for a quick check in on a subject you don't have too much time for), this Marketing Profs article runs down the most common ways of measuring content ROI. If you can't measure, you can't improve!
Finally, a very specific article that's great for those of you who are taking care of your Google My Business profile. Let's hope you're never hit with a shady review, but if you are, this article gives good insight into whether or not Google are likely to heed your pleas to remove it.