The best I've read this week
Welcome to The best I've read this week where I round up the best and most useful articles and videos I've seen in the last week.
A quiet week this week as things power down in advance of the Easter or Spring holidays (or Autumn?), depending on where you are. Before you fall into a chocolate coma, though, take a peek at the articles below; there are some really helpful tips that you can implement on your website right away, and a nice, compact intro to PPC, one of many digital strategy acronyms that might have you confused.
Have a great holiday!
Links for the week leading up to March 30th, 2018
PPC or pay per click ads are a very complicated beast, and it's rare you find as short, succinct, and to-the-point explanation as this. It won't help you build an awesome ads campaign, but it will remove the mystery from PPC.
If you follow the advice in this concise, 4-step article, you will 10x the impact, clarity, and success of your blog posts and other content. If you scan down and think it's too complicated, make a cup of tea and resolve to tackle the beast - it's knowledge you can't afford to miss if you're serious about creating content.
Super powerful - but fully actionable - ways to improve your conversion rate (number of people who do what you want them to do!), especially in stores or on landing pages you might have.