So many things can thwart content before it’s even been produced…
- the paralysis caused by a blank page
- off-target content
- too much of one type of content
- not enough of another
- no one taking responsibility
- deadlines missed by a mile
if your content has ever been hijacked by a problem like this, I’m going to bet that you weren’t using a content calendar at the time. There’s a reason all of the major publications use them, and have done for decades. They’re the best way to ensure your content has the best chance of making it online, on-time, and on-target.
You see, there comes a point in content marketing when systems trump creativity. And the system you are looking for is an editorial calendar.
It won’t create the content for you, but it will make the job a whole lot easier. in increments of 3, 6, or 9 months, calendars are completely customized to your business (obviously!) and can be created for a variety of platforms (or just Google Sheets, Excel, or even paper).
Prices start at €150 for 3 months’ worth of content planning.