You understand the powerful impact a blog can have on brand, message, and marketing. You know that a blog can be one of the most important tools in your inbound marketing strategy, and that to truly thrive, it needs care and attention. Maybe, at the start, you were the best blogger around, but as time has passed and your business has grown, you just haven't been able to give it the time and effort it needs. The biggest problem with blogs is that they need consistency. Now, this consistency is easy to provide at the start, when you have more time and you don't have as much content to deal with. As the blog grows, however, and you grow, it needs more attention and, conversely, you've got less time. It's a lose-lose situation. That's when a lot of businesses give up on their blog, but it's hard to do when you've seen proof that it works - you've heard the feedback, seen the analytics, and leveraged the content. You know blogging works. When businesses decide to try and maintain the blog in the face of growth, you see a number of scenarios.1. You decide to manage the blog yourself. You aim for a post a week, then it drops to every two weeks, then eventually every month. One day, you realize the blog hasn't been updated since last year and feel guilty as sin!2. You hire a marketer. It takes 4 months and costs €60,000 a year. Yikes!3. You hire a freelance writer to write one blog post a week. Seems simple, but you have problems finding the quality writers, getting the "voice" right, and you still end up being the one doing the editing, uploading the posts, deciding what to write, managing social media, and more. When you've got a blog that you aren't taking care of - and trust me, we've all been there - you feel guilty and frustrated that you can't make more use of it. And on the other extreme, when you're busting a gut to manage a blog that you haven't got time for, you're stressed and likely unable to give it quite the strategic consideration it needs.
It's underperforming, but you're still totally burnt out by it. Sooner or later, something has to give and, wisely, it's usually the blog. But without the blog, you're left without one of the most powerful tools in your marketing arsenal. At first, you'll notice that visits to your website are down, then you'll start to drop in your keyword ranking. It'll be more of a struggle to find things to share on social media that are actually bringing you any visitors, etc, and creating any kind of marketing collateral, like reports, or ebooks, or guides will suddenly feel very far away.Instead, we aim to help by absorbing the responsibility for your blog. Instead of just outsourcing it to a nameless agency, however, we work with you and, ideally, are considered part of the team. The blog is your baby, and quite possibly, you are the voice that gives it its personality. We need to preserve that AND take care of all the innumerable bits and pieces that go into caring for a blog and helping it thrive. You still have 100% control over the blog and the direction it takes.
Think of us as personal assistants for your blog!We work best with people who are already convinced about the benefits and power of a thriving business blog. We like partners who are invested in the future of their blog - they just don't necessarily want to spend every waking moment tending to it. If you're looking for a freelance writer or someone to completely take the blog out of your hands, I don't think we'll be a good fit. We work with you to get the best from your blog with the lowest effort from you. We truly believe that any well-managed, heartfelt blog can be - or become - a marketing powerhouse, but the blog owner must be the number 1 believer.If your blog has slowed to a stop, but you know it has more potential and want it to thrive, we should talk. Every day your blog spends without being updated or maintained is a marketing opportunity lost, but it doesn't have to be that way.If you love your blog, let us love it for you!